Google world domination



The one and only, the "best" search engine... or is this the internet dictatorship?

Single ruthless toll collection company

Now (2013) it is global domination of the information superhighway by a single ruthless toll collection company. The imperative of Google delivering a greater return to its shareholders has taken precedence over fairness and search quality.

 

“The greatest trick the devil ever pulled was convincing the world he didn’t exist.” – Keyser Söze

To many, it may seem like Google implemented an internet Pearl Harbour assault in 2012 by introducing changes, new guidelines and altered terms of service. Your business can be virtually eliminated overnight and you won’t ever really know why. That is not the sort of situation one expects in the free world. Whatever happened to “Do No Evil?

 

Link manipulation and other questionable ways to get best search rank

Those techniques, once so effective are now strictly not recommended due to very hard Google penalties. Since 2012 Google punish EVERYONE they suspect has done anything to boost the number of links to their websites in the hope of improved rankings.  Penalties that unfortunatly affect a lot of legitimate web sites, that was not trying to cheat.

Escaping the penalty is tough, requiring you to make superhuman efforts to get links removed by contacting the sites that link to you. To make that task even harder, Google WON’T tell you WHICH links are a problem, let alone WHY they might be a problem!

Google has many times bragged about its ability to detect manipulative linking schemes (Panda and Google Penguin algo’s). It chose to mete out punishments when it could have simply eliminated the effectiveness of the link schemes!

Closure of loopholes is one thing, severe penalties for elements that are not completely within the owner’s control are another matter entirely.

  • On-site content is a site owner’s sole realm and he or she can and should be held accountable for it.
  • External links are clearly NOT within the full and total control of the site’s owner!

The current Google environment is unfair, unwarranted and clearly unnecessary – unless there’s an underlying game-plan in play that the average website owner is not a party to?

There were far better, easier and less combative options available to Google to deal with so-called link manipulation epidemic. Simply ignoring any that were deemed inappropriate would have avoided the generation of the vast ill-feeling and frustration worldwide towards Google. History shows that as soon as allegedly dodgy SEO techniques become totally ineffective, they quickly fall by the wayside. Hidden text, keyword stuffing and all those other little titbits that once helped are long gone!

  • Competitiveness is the essence of being human
  • Survival of the fittest is the underlying principle of evolution

Google has worked hard to eliminate opportunities to compete effectively against other sites.

 

Free organic traffic has been the model under which the Internet operated since its inception!

Obviously, that is not a mechanism that maximizes G$$GLES’s revenues.

Let us NOT forget that GOOGLE themselves created the importance of links to website ranking success with Page Rank!

An entire industry grew up around that all-important aspect of website rankings. Individual site owners were left with little choice about entering into link competition.

If your main competitors are enjoying success at your expense, and it is clear their dominance is based on more/better links – what should you do? There were only ever two choices:

  • compete on equal terms
  • close your business down

 

Content is king ? $$$ is king!

Google has issued in its quest to only reward Good Content over the past two years! But don't belive all you read. This sounds good but it's not always the case. Thare several example of crappy web sites getting best rankings, and relevant content reach web sites getting much works rankings.

 

Results of Google's recent changes

What did Google actually achieve since teh changes in 2012? It seems they clearly want to have a paid search as the dominant content element in its SERPs...

  • They may have made life marginally more awkward for a small group of link spammers.
  • They have de-indexed a bunch of allegedly low-quality directories etc.
  • They have not reduced the number of attempted spam registrations and comments on websites.
  • There are more trash sites in prominent ranking positions than ever before.
  • Email solicitations from sub-continent SEO sub-contractors have gone through the roof.
  • Stub and doorway pages abound.
  • The less good content you have, the higher your rankings are likely to be.
  • Churn & burn is now the one of the most effective website SEO strategies.
  • Negative SEO is becoming more common and is uncommonly effective.
  • Webmasters are too terrified of negative consequences to accept traditional link requests

Google has wiped out 60 – 70% of visitor traffic on vast numbers of damned good websites whose owners worked harder and smarter than their competitors to provide good content and whose only crime appears to be that they probably did a bit extra to compete by generating some links they hoped would help promote their businesses.

There was a long period of time when the best sites rose to the top, and those who were too lazy, incompetent or inexperienced had to pay to be seen in sponsored listings. That always seemed fair enough. Now, it seems that the crap is on the top of the results by default, and the good sites must pay to be seen in the sponsored lists.

 

“Once is happenstance, twice is coincidence and thrice is enemy action!”

  • Dec 2012: Google’s revenue reached close to $13 billion (£8bn) in the fourth quarter of 2012. The company’s income was up by 22% in the final quarter of the year, a 36% year-on-year rise, Reuters reports.
  • April 2013: Google has recorded a strong first quarter during 2013, despite posting hit and miss revenue expectations. Announcing US$13.97 billion in revenues, the internet search giant enjoyed an increase of 31% compared to the same period in 2012, including $11.58 per share.
  • Oct 2013: The internet giant’s sales revenue from its stand-alone advertising business increased 19% to $US13.8 billion

That would be in severe contrast to the financial experiences of the majority of the people who have traditionally provided Google’s underlying search CONTENT!!!

 

“The things that will destroy America are:

  • prosperity-at-any-price
  • peace-at-any-price
  • safety-first instead of duty-first
  • the love of soft living
  • the get-rich-quick theory of life

” – Theodore Roosevelt

If Google is destined to become mostly a PAID ADVERTISING Search Engine that places no ranking value on merit-based content, that’s fine. Good luck with that – the rest of the world will quickly move on. Bing will prosper accordingly, perhaps Yahoo will launch a real search engine of their own.

 

Original article by  in Featured


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